Dream S2Dio is launching MarkQuests: Under the Gamefluence, a seminar that delves into the emerging industry of esports. This event, scheduled for May 29, 2026, at PUP Claro M. Recto Hall in Manila, promises to reveal the behind-the-scenes insights of the gaming world. It's a space where gamers, marketers, and enthusiasts can come together to learn from each other.

The seminar is a result of the collaborative efforts of key individuals, including Mil John Madrid, Alyssa Mae Garcia, John Clifford Bandolon, Ruth Jane Peneyra, Reznor Alcaraz, Christine Joy Canja, Ashrel Nuynay, Shane Petras, Jhed Erin Nicholas, and Ildefonso Dela Cruz. These MVPs have worked together to create an experience that combines knowledge and fanfare, showcasing where gaming culture meets modern marketing. They're bringing their expertise to the table to provide a unique experience.

MarkQuests: Under the Gamefluence is centered around discussions on how esports has evolved into a significant space for branding, audience engagement, and digital culture. Esports has become a major platform for brands to build credibility and engage with their audience. The seminar will explore topics such as how gaming communities shape consumer behavior and how brands build credibility within online spaces. It'll also discuss the rapid growth of esports marketing compared to traditional media strategies.

The program will feature experience-driven discussions on actual campaigns, sponsorships, and collaborations within the gaming industry. An interactive panel discussion with community managers, team managers, and digital marketers will give attendees the chance to ask questions directly to industry professionals. This session aims to provide students with a clearer understanding of what happens behind the scenes of esports marketing. They'll learn from the experts and gain valuable insights.

Before the main event, a pre-event competition titled 'Battle of the Best: Game Highlights' will take place from May 18 to 23, 2026. This competition challenges players from various gaming communities to submit a 1-minute video highlight showcasing their best gameplay. The winners will receive amazing prizes, and the competition is expected to ignite the passion of gamers to be the ultimate winner. It's a chance for gamers to showcase their skills and compete with others.

The event is open to students who want to understand the intersection of culture and commerce, aspiring content creators trying to turn their online presence into something sustainable, and gamers who feel their world deserves a more serious academic conversation. Dream S2Dio believes that the next generation of Filipino marketers deserves to understand the spaces where culture and commerce meet, not just in theory, but in practice. They don't want to just learn about it - they want to experience it firsthand.

The seminar's unique blend of gaming and marketing makes it a significant step towards educating the next generation of marketers. It's significant because it provides a platform for students to learn from industry experts and gain practical knowledge. The event won't be just about listening to speakers - it'll be an interactive experience.

  • The seminar will take place on May 29, 2026, at PUP Claro M. Recto Hall in Manila.
  • The pre-event competition, 'Battle of the Best: Game Highlights,' will run from May 18 to 23, 2026.
  • The event is organized by Dream S2Dio under the Department of Marketing Management, PUP College of Business Administration.
  • The seminar will feature industry experts, including community managers, team managers, and digital marketers.

For inquiries about the event, interested parties can reach out to [email protected]. MarkQuests: Under the Gamefluence is an event that promises to educate and entertain, providing a deeper understanding of the esports industry and its potential for branding and audience engagement. It's an event that won't disappoint - it'll be a valuable learning experience for all attendees. They won't leave empty-handed - they'll take away valuable insights and knowledge.